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With 27 million telephone lines, Rome-based Telecom Italia is the market leader in Italy. The company needed to integrate customer relationship data among many applications so that it could target customers with relevant cross-sell offers - and turn a profit. Telecom Italia needed to integrate its Siebel CRM applications because they formed the core of the company's provisioning and customer service operations. TIBCO's business integration solution enabled Telecom Italia to reduce the number of homegrown legacy applications, CRM systems, and billing systems - from 52 to 26 - by eliminating redundancies in the separate organizations.

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