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Overview:

Google still leads the search world. But two spanners are flying towards its works: Yahoo's new "Panama" platform and Microsoft's AdCenter. The third Chinwag Live event debated how UK advertisers and pay per click marketers can navigate and benefit from the coming battle around the search market with panellists from Microsoft, Latitude, Neutralize (*/*) and Blue Barracuda.

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Format:Podcast
Date:Mar 2007

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