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Overview:
Experian wanted to provide its clients with an innovative open technology environment that would integrate its capabilities in information, data integrity, targeting, and multichannel communications to enable the delivery of more comprehensive and cohesive solutions. Its MarketOne platform makes it easier for Experian to meet the varied needs of vertical industries and the segments within those industries. The MarketOne platform, which Experian developed with Hitachi Consulting, is built on a service-oriented architecture that includes a business intelligence solution based on Microsoft SQL Server 2005 and Web services. The business intelligence components of MarketOne are 500 percent faster than the comparable legacy programs and give Experian's clients faster insight into their data for more effective decision making.
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