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Overview:

Four factors are making it more difficult to succeed as a wireless service provider. They include:

  • A lack of customer loyalty, due largely to the fact that users can change wireless providers without changing phone numbers
  • Increasing pressure from regulators and the FCC
  • Industry consolidation through mergers and acquisitions
  • The rapid pace of technological change
This white paper explains how these key factors are impacting the wireless industry and why wireless service providers that effectively manage the customer life cycle will ultimately win out over those that don't.

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Format:PDF
Date:Nov 2006
Pages:20

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