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Asia Credit Limited (ACL) Bank, the fourth largest finance company in Thailand, is transforming itself from a finance company to a full commercial bank. The company's management has a clear vision of its future role in the marketplace, but needed a way to define a rapid path to realizing its goals. One element was bringing in Technology Connexion, a partner with deep banking experience, to help design the new business processes and human resource systems and define the IT requirements. Another element was using the Microsoft Channel Renewal Framework, which enables the development of reusable business services across more than one channel (branches, customer care center, Internet) in order to provide a consistent customer experience and take advantage of integrated channel renewal initiatives.

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