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A communications company in Canada operates a variety of distinct media and telecommunications offerings. The corporation has millions of cable television and high-speed Internet subscribers as well as wireless telephone customers across Canada. Because each business unit (cable, wireless, Internet) had different lists of customers, the organization had no comprehensive view of the customer across product silos. And that lack of a true view of the customer hindered cross-promotional efforts. The company decided to implement a Customer Data Integration (CDI) project, which would consolidate subscriber information from different data sources into one master file. To help create a single, unified view of the customer, the company turned to DataFlux data management technology.

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