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Overview:
When The Seattle Times Co. realized it was losing advertising revenues because it was losing track of its advertisers, the company began looking for a solution. The company wanted an approachable and intuitive tool that sales reps could use to capture who they were talking to and share that information. After looking at three-dozen products, including GoldMine, Onyx, and Siebel, the company discovered Sage CRM SalesLogix. They liked the flexibility Sage CRM SalesLogix provided and the way it could be customized to meet their exact needs. Plus, they could work with Sage CRM SalesLogix very much like they did with ACT! by Sage. That combination of flexibility, familiarity, and ease of use really sold them on Sage CRM SalesLogix.
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