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Overview:
As a franchise operation, Smoothie King's success depends on communication with potential and existing franchisees. However, the lack of a cohesive system for tracking communication was beginning to threaten growth. Management was concerned that inconsistent information was being shared with franchisees. The company needed to deliver consistent corporate messages, and record the results of each customer interaction in order to give the best service possible. The company extensively researched Customer Relationship Management (CRM) software before deciding on Sage CRM. Sage CRM supplied the best fit for Smoothie King; a perfect mix of features, functionality, and scalability.
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