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Overview:
Although equipped to electronically manage prospect and customer data, LEGOLAND's intended users didn't embrace the system and management didn't enforce usage. The application ended up serving as a static storage database for customer contact information and was never used to its full interactive capacity. About three years later, LEGOLAND revised its approach to managing customer information, this time choosing to abandon the existing application and transition to full-scale CRM. LEGOLAND compared the leading providers and chose Sage CRM SalesLogix, implementing it in 2002. One year later and ready at last to begin leveraging its CRM investment, LEGOLAND California contacted Sage Software, seeking a Sage Software Business Partner to help rally the organization around CRM, train users, and customize the solution.
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