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The Big Brothers Big Sisters organization is one of the nation's most respected charities. In 2004, the organization's growth showed signs of slowing. Donations were flat and volunteerism was down. What the organization obviously lacked was a cohesive method of tracking individuals involved with the charity. The new executive director believed that the organization's fractured data often led to fractured relationships. So, the answer was a strong, cohesive Customer Relationship Management (CRM) solution that would allow Big Brothers Big Sisters to nurture and develop those relationships. After widening his selection criteria to include CRM products generally considered for commercial enterprises, one captured the executive director's attention - SageCRM.com.

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