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Overview:

Committed to providing a seamless customer experience, International Business Machines Corporation (IBM) - the world's largest information technology company - decided to standardize on common worldwide sales processes, using one set of worldwide data standards. The company then turned to Oracle's Siebel CRM applications to tie all the pieces together. Now, the company has a single worldwide sales, marketing, and support system built on the Siebel Customer Relationship Management (CRM) platform. This pervasive use of a single process - supported by robust technology - not only has improved visibility into the sales pipeline, but also has reduced costs and improved productivity by eliminating the need to manually reconcile different views of marketplace data.

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