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Over the past decade, British Columbia has become one of the world's great wine regions - due in large part to wineries like Mission Hill Family Estate. Based in the Okanagan Valley, Mission Hill produces award-winning wines that are enjoyed the world over. In 2006, Mission Hill needed a system that would centralize guest information and comments to help it to enhance their experience with Mission Hill. With the help of Microsoft Gold Certified Partner Ideaca, Mission Hill deployed Microsoft CRM, now part of Microsoft Dynamics. Since deploying the solution, Mission Hill has been able to better track its client lists, improve customer service, capitalize on cross-sell opportunities and develop innovative marketing strategies to draw in more customers.

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