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Customer Data Integration (CDI) has one foot in established systems - those that need newly-robust customer data on demand - and the other in a new paradigm of automated data management and purpose-built data integration. Marrying incumbent technologies, available skill sets, and business processes with a new paradigm of "Integration on demand" means that launching a CDI effort is different, arguably more specialized, than other strategic IT programs. This paper describes the critical success factors to consider when starting up CDI, involving larger Master Data Management (MDM) principles, but delivering business value incrementally and quickly. The paper defines CDI as the automation of the integration, reconciliation and management of customer reference data from enterprise systems and to enterprise systems.

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Format:PDFSize:444 KB
Date:Oct 2006
Pages:12

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