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Overview:
Sound like Star Trek and science fiction? Far from it! But it could be a 60-second commercial for a phenomenal growth industry known as Location-Based Services (LBS), and it's custom made for the CRM environment. Most common among such services is OnStar. Once found only in Cadillac and other luxury automobiles, by 2003 OnStar promises to be available in foreign and domestic models ranging from Acura to Saturn. It is customer relations management at its best - and at a price. With three levels of Location-Based Services available, customers have access to directions, stolen vehicle tracking, remote diagnostics, roadside assistance, and even an online concierge, which offers everything from entertainment guides to personal advice on where to stay.
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