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Overview:

Customer Relationship Management follows the increasingly necessary movement towards total integrated customer information in order to more adequately serve the needs of both business and consumer by tailoring services and products in the direction of both parties. This paper discusses the importance of information quality to customer relationship management and the problem of poor information quality, and proposes several hypotheses regarding the impact of different aspects of information quality on the effectiveness of CRM and costs of operations.

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Format:PDFSize:314 KB
Date:Nov 2006
Pages:7

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