On mySimon: Gifts for the Outdoor Enthusiast
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Overview:

In a rapidly changing global business marketplace, it is realize that there are subtle and complex changes in the consumer/ brand relationships directly impacting the brand equity, owing mainly to an unprecedented glut in communications and information channel like the internet. Add to this the typical consumer's desire to move across media while expecting seamless, consistent services. It is a deep challenge to attract, serve and retain the consumers profitably today. Essentially, eCRM helps in enabling a customer oriented organization to deliver an extended infrastructure to customers and partners in new ways - to proactively learn customer needs, design new added values, gain new economies in scale/ time/ costs, reach new customers, and deploy innovative retention strategies.

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Format:PDFSize:89 KB
Date:Aug 2006
Pages:7

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