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As New Jersey's largest health insurer, Horizon Healthcare Services, Inc. (Horizon) provides coverage to more than 2.9 million people throughout the state. Since 1932, Horizon has offered quality healthcare products and services designed specifically to meet the changing healthcare needs of its customers. Faced with a growing member population and increasing competition, Horizon realized that it needed to upgrade its call center and sales force system to better serve its customers and while reducing administrative costs. The company implemented Oracle's Siebel applications for Customer Relationship Management (CRM) - enabling faster and more effective customer service, and realizing an initial cost savings of $2.1 million.

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