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Overview:

This paper explains how a single Customer Relationship Management (CRM) system that helps organisations manage, track, monitor and analyse data for improved sales and marketing and business management can play a vital role in enabling businesses to maintain control over the way they work even when they are spread across a number of different countries. More than that, the research shows that 82% of Irish respondents believe that CRM adds competitive advantage, as well as helping integrate the business and giving users a valuable overview of the business as a whole.

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Format:PDFSize:234 KB
Date:Oct 2006
Pages:14

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