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Overview:

This paper introduces a person to the concept of CRM and its vision of creating increase loyalty and profits thru becoming a 'Customer Centric' organization. The paper discusses the three main aspects of a business that impact a CRM Strategy - Culture, Business Process and Technology and reviews how each of these challenges can be met, addressed and overcome using CRM Technology.

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Format:PDFSize:960 KB
Date:Jul 2005
Pages:9

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