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Rush Enterprises, which manages heavy-duty truck and construction equipment dealerships, was expanding rapidly and needed better insight into the 17,000 truck sales per year occurring at its more than 40 locations across the United States. The sales process was paper-based and nonstandardized, requiring a great deal of executives' time to keep up with daily sales information. With the help of Microsoft Certified Business Solutions Partner Eureka e-Solutions of Austin, Texas, Rush implemented a customized version of Microsoft CRM (now part of Microsoft Dynamics), a full-featured Customer Relationship Management (CRM) application. The solution has helped give management insight into deals completed and in progress, increase the efficiency of salespeople and headquarters staff, and standardize the sales process across the company.

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