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SingTel's Mobile Satellite Business (MSB), part of the SingTel Group, has been providing mobile satellite services to 44 million customers throughout Australia, India, Indonesia, the Philippines, Singapore, and Thailand. As a company that serves its customers 24 hours a day, 7 days a week, SingTel MSB needed a solution that would fulfil its aggressive goal of responding to customer service calls within two days. Teamed with Yokogawa Engineering Asia, SingTel MSB deployed a Customer Relationship Management (CRM) solution built on Microsoft CRM (now part of Microsoft Dynamics). As a result of its CRM solution, SingTel MSB has strengthened its customer relationships by consistently meeting service-level goals.

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