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L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management (CRM) system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft Services - L'Oreal standardised on Siebel CRM and Analytics software running on Windows Server 2003 and a Microsoft SQL Server 2005 database. The CRM solution has helped boost customer loyalty and reduce churn.

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