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Recognised as Western Australia's largest provider of health insurance with approximately 65 per cent marketshare, HBF has a stated vision to: Create and maintain Western Australia's most valued membership organisation through the active provision of a unique combination of personalised products, services and benefit. Enabling the realisation of this vision has, since 1997, been enhanced by the growth within HBF of SAS-based solutions and the formation in 2001 of the company's Business Information Services (BIS) unit. The unit employs SAS Business Intelligence tools to support initiatives and business efficiency programs across all areas of its operations.

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