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Roland DGA depends on dealers in North and South America to sell its wide-format inkjet printers, vinyl cutters, 3-D scanning and milling equipment, and engravers. To support and develop working relationships with dealers, the company needed a comprehensive Customer Relationship Management (CRM) system. Roland DGA teamed with Microsoft Gold Certified Partner Axonom and implemented Microsoft Dynamics CRM to create a foundation for customer information that integrates easily with other systems. To gain industry-specific functionality, the company also implemented Axonom-developed solution Powertrak, an add-in that extends Microsoft CRM functionality. Roland DGA now has a powerful solution that supports dealer Web portals and provides insight into sales, marketing, and service events.

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