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As one of the top 10 direct marketing third-party administrators in the United States, Pearl Insurance has always placed a very high priority on its customer relationships. Over the years, the company has developed a reputation for delivering superior service. As Pearl continued to grow, it sought ways to maximize the impact of its marketing campaigns, improve the efficiency of its sales processes, and enhance its already stellar customer relationships. Pearl turned to Oracle's Siebel applications for an integrated Customer Relationship Management (CRM) solution - allowing the company the ability to access a comprehensive view of each customer across multiple lines of business, as well as streamline processes to reduce costs and improve service.

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