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Overview:
Get better at making sense of what's going on around you so you can make sound decisions—both in business and in everyday life—that respond to reality, not inaccurate or obsolete models of the world. One way is through continuous adaptive experimentation. More than a plodding process of testing and discovery, this means the creative identification of new questions and hypotheses. It means continually testing, adjusting and adopting new mental models as a situation develops and changes. Learn how to cultivate this approach in this sample chapter from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business. Closely investigate the process of cognitive R&D, including specific techniques and the challenges involved. With practice, the process of experimenting with new mental models and approaches will become your default approach to analyzing new information or to addressing a new problem or situation.
Title: The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
ISBN: 0131877283
Published: January 2006
Authors: Yoram (Jerry) Wind, Colin Cook
Chapter: Chapter 7: Engage in R&D of the Mind
Published by Wharton School Publishing
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| Format: | Size: | 553 KB | |
| Date: | Nov 2006 | Version: | 1.0 |
| License: | copyright | ||
| System Req: | Adobe Acrobat Reader 5.0 or later |
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