On MovieTome: Why you didn't see Shatner in TREK
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After years of working with the same organizationally-entrenched processes, retailers finally have the opportunity to take a serious look at the promotional advertising aspects of their business. They stand to gain significant benefits by implementing the strategic changes outlined in this paper - integrating disparate promotions-related processes, merging existing data stores with the creative systems, creating expedited advertising in real time, and extending the marketing reach of their promotions. The direct result - more efficient and effective promotions - can have a very powerful effect on the retail organization.

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Format:PDFSize:189 KB
Date:Jul 2006
Pages:10

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