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Even sophisticated organizations are sometimes unsure how to proceed with analytic applications. This paper uses a case study to define an analytic application and characterize the problems analytic applications are good at solving. It then shows how analytics can deliver value to the operations function. As organizations mature in their use of Data Warehousing/Business Intelligence (DW/BI) solutions, many see the use of analytic applications as a logical next step. Success stories, such as credit scoring and fraud detection in the credit card industry, are well publicized and make analytic applications sound wonderful. Yet many organizations, even those that are quite sophisticated in their use of DW/BI technologies, are unsure how to proceed with analytic applications.

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