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Overview:

A core business unit of Australia's number one telecommunications provider, Telstra, the eMerge Centre is an innovative and highly cost effective unit charged with testing Telstra's marketing campaigns, product innovations, service offerings and various price points. With a staff of forty Consultants, Campaign Managers, IT specialists and Data Analysts working around the clock to communicate with its customer-base, Telstra eMerge relies heavily on having a wholly flexible, responsive, reliable CRM system in place to provide an intimate and immediate view of these customers. It believes it has found the answer with Pivotal's CRM solution.

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Format:HTML & PDF
Date:Jan 2009

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