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Overview:

Customer management is not rocket science. It is pretty basic business common sense. There are three primary elements to it. Acquire, grow and retain customers. Of these three elements, the first two capture most of the attention and mind share of the majority of marketers as well as senior executives in many companies. This paper focuses on the third, often neglected, area of customer retention.

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Format:HTML
Date:Jun 2006
Pages:2

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