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Overview:

The purpose of the study explain in this paper is to understand the nature of the challenges that sales representatives face as a result of operating within a highly mobile and heterogeneous work environment. The paper also focuses on how the sales representatives manage their information needs and discusses the properties of mobile support systems that would enable them to work effectively despite their being extensively mobile. This is achieved through a case study involving the sales representatives of a medium-sized pharmaceutical company.

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Format:PDFSize:199 KB
Date:Jun 2005
Pages:13

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