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Chat and web collaboration tools have unmatched potential for improving customer service and increasing revenues. Financial services, retail, telecom, and travel companies are early adopters of this technology. Savvy businesses in these sectors are using chat and cobrowse tools to attract, win, and keep customers. As with other technology, chat and cobrowse tools deliver the promised pay-off only if they are used rightly. This paper describes eight somewhat uncommon but foolproof steps to help businesses use chat and cobrowse to maximize the value of interactions in all phases of the customer life cycle.

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Format:PDFSize:158 KB
Date:May 2006
Pages:11

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