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Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. Today's marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers. Marketing automation and CRM solutions, such as Soffront CRM, can help mid market companies conquer these challenges. With the combination of experience and technology designed specifically for mid market needs, Soffront is helping mid-sized businesses increase customer touch points and grow response, even with staffing cutbacks. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges.

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Format:PDFSize:147 KB
Date:Mar 2005
Pages:9

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