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Overview:
The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data allows for improved ability to measure and understand the customers and sales prospects, and more effective marketing and sales targeting. Not many CRM companies offer these capabilities. Soffront CRM is one CRM solution that offers them.
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| Format: | Size: | 52 KB | |
| Date: | Apr 2006 | ||
| Pages: | 7 |
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