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Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited their advertising in the past to a simple ad in the yellow pages now often prefer to place their dollars in the search engine placement. Why? When consumers use a search engine like Google, for example, they're rewarded with an assortment of useful information. And the advantages of a strong online presence are only getting better. It's not only that people are willing to seek out information in new formats. Rather, they're changing over to these new formats completely, and those who are unwilling or unable to move into online marketing will simply be left behind.

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Format:PDFSize:172 KB
Date:Jun 2006
Pages:7

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