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Private Bankers are faced with the challenge of dealing with a new set of clients who demand a lot from their websites. While Private Bankers go about serving their client needs by building their online offerings, it is important that they follow a well-defined process to go about achieving this. This article details out some of the key factors that are relevant to the successful rollout of an online presence that is customer focused and business driven.

Private Banking has remained largely unaffected by the Internet as it has traditionally been an industry focused on relationships and trust - two factors that have so far been least associated with the Internet. That the Internet and new technologies will take on increasing significance in the next 2-3 years as client profiles rapidly change and expectations increase, cannot be undermined. Given the conservative approach that most Private Banks might have to establishing an online presence, it is important to have in place a well thought out e-business strategy and roadmap in place prior to commencement of the project.

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Format:HTML
Date:Jul 2001
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