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Overview:

You can generate significant revenue and leads for your business with the right direct mail piece. But finding the best combination of list, offer and creative requires you to thoroughly test and carefully analyze the results of your campaign.Less effective pieces cost you money and opportunities, including losing business to your competitors and making bad decisions based on incorrect results. Still, many businesses, especially small or business-to-business organizations, shy away from testing direct mail because of limited funds or constrained target markets.This paper demonstrates how you can save money and make better direct marketing decisions by using a revolutionary statistical product called SPSS Exact Tests. By taking your analysis to the next level, you can learn how to find the most effective direct mail piece and get more value from the data you collect.

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Format:PDFSize:210 KB
Date:Sep 1999
Pages:13

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