On TV.com: Dollhouse CANCELED, What Went Wrong?
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Overview:

Churn is the process of customer turnover. In the mobile telecommunications market, a 1995 report by Digital Equipment Corp. estimated the cost of churn at around $400 per new subscriber. Churn is not restricted to the telecommunications market - it occurs wherever stiff competition provides incentives for customers to switch providers. Industries such as credit card issuers, insurance companies and ISP's are all subject to increasing levels of churn. ISP's have hinted at churn rates as great as 50 percent, the mobile telecommunication rate appears to vary around the 30 percent mark. As the market plateaus in these industry sectors (save perhaps for ISP's) the problem of churn is becoming ever more critical.

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Format:PDFSize:135 KB
Date:Mar 1999
Pages:6

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