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Overview:
Nielsen Media Research, Monitor-Plus, a publicly traded company, monitors advertising across 16 different media types (such as radio, TV and magazines). Nielsen's current business initiatives are to add new services and expand into new market segments. These require a major transition - from being a company that provides data, to being a company that provides information. This case study details the issues Nielsen encountered, and initiatives taken when they incorporated Select Business Solutions' UltraQuest Reporter as an end user reporting solution.
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