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At the end of 2002, VIVA TV, the number one music TV channel in Germany, was the first to launch a mobile commerce service, an "Info & Order" solution based on SMS. Every video clip featured on the VIVA Channel included a reference code known as an INFO & ORDER KEY (IOKEY). Viewers could send an SMS with the IOKEY code to request more information about the artist currently playing, find out tour dates, buy concert tickets, and even purchase CDs. Purchases were processed using Mobile 365's micro-payment solution, the Instant SMS Premium solution.

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