On The Insider: Movie Roles the Stars Turned Down
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A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone by sending 1 simple SMS message, then with a touch of one of the phone buttons during the call, he could let them applaud, scream "boo!", sing etc. The campaign response rate was more than 5%, which was a huge success in direct marketing for adidas and Club Nokia Germany.

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