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The Hockey News is a leading consumer publication, focused on the National Hockey League (NHL). In the aftermath of the year long NHL lockout The Hockey News was looking for ways to revitalize itself, by increasing its visibility, driving new subscriptions and reaching out to a younger audience, particularly in the United States. The Hockey News has opened up a completely new channel through which to market its subscription offers and given interested consumers a new way to interact with The Hockey News. This is a first step in gauging reader interest in mobile campaigns, and a springboard to more and different mobile services from The Hockey News.

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