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The goals were to build awareness of MasterCard's Priceless Experience music, film and sports internship program for college students, strengthen MasterCard's relationship with 18 - 24 year olds by targeting music and entertainment content that's meaningful to that audience, and create buzz via innovative ads in high impact environments. Vindigo integrated MasterCard's ads into its popular WAP site powered by Zingy, enabling MasterCard to reach 18 - 24 year olds in an incredibly popular ring tone and wallpaper environment. The ads enhanced the consumer experience by allowing them to click on non-intrusive, targeted messages from MasterCard.

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