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There's a reason that the car Oprah Winfrey gave away to her stunned audience members in the fall of 2004 was a G6. The sport sedan is critical to General Motors initiative to revitalize its passenger car offerings. Aimed at a target audience ranging from 24 to 45 year olds, General Motors recognized the need to build a powerful buzz-generating mobile marketing program to connect the G6 with hip mobile trendsetters. To generate buzz among car aficionado's and camera phone enthusiasts, m-Qube helped Digitas, the agency of record, conceive and execute a cross-carrier picture messaging program.
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