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Overview:
The challenge was to promote the new Hyundai Accent Era by encouraging potential customers to participate in a test drive in a cost efficient way, utilizing the mobile channel. The campaign was announced through ATL channels, including TV. Those who participated in the test drive received a unique code to enter a competition via their mobile phone. The prizes of the competition included 1 Hyundai Accent Era, 10 tickets for the World Cup, and every 50th entrant won a soccer ball. 15,000 potential customers participated in the test drive and SMS campaign.
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