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RFID has become a hot topic in news media around the world. Retailers and large organizations are already seizing the opportunities it offers for efficiency and cost savings in their supply chains, and they are keen to bring the benefits into the consumer domain as well. Consumer organizations on the other hand have been quick to jump on people's fears that their privacy will be invaded. However, while these fears are understandable, they can be successfully addressed. Through a combination of technological safeguards, regulations and sensitivity to consumer concerns, the industry can put control in the hands of the individual shopper. This way, retailers can enjoy the business advantages of RFID, while consumers can enjoy an enhanced shopping experience.

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