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Overview:

A kiosk implementation is one of the most multi-disciplinary projects an enterprise can undertake, crossing the domains of IT, corporate marketing, in-store operations, finance and creative services. The definition, design and implementation of the project is best guided by a strategically planned roadmap. Well planned self-service technology-enabled channels align customer experiences across brick-and mortar, catalog, kiosk, online and mobile touch points. A proper implementation roadmap, exceptional user experience design, and the right vendor partnerships can leverage a kiosk solution to provide valuable points of interaction, bridging the high-tech and high-touch elements of customer relationship management strategy.

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Format:PDFSize:367 KB
Date:Apr 2005
Pages:11

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