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Overview:
This case study spotlights how ECRM, a leader in the conference management industry, is using mobile technology as a collaboration tool for the manufacturers and retailers who attend its EPPS (Efficient Program Planning Sessions) conferences. Download the paper to learn why ECRM provides a Gateway M275 notebook-to-tablet PC to all of its conference attendees, and how the technology enables users to streamline their sales and marketing processes.
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