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As a marketer, the brands you represent depend on you for strategies that protect and enhance them. eCommerce can present peril or prodigy to brand equity & positioning. Brand control is at great risk in this Internet age where the lines of distribution sometimes blur. Managing distribution channels while selling on the internet requires finesse. This webcast will provide attendees with insight into the problems of customer defection, brand degradation, and channel conflict. It will present various actionable solutions to overcoming them.

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