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Faced with increasingly stiff competition, Philips Consumer Electronics decided to better understand its customers and use that knowledge to grow sales - while at the same time cutting costs and increasing efficiency. To accomplish its goals, the company turned to the mySAP Customer Relationship Management (mySAP CRM) solution. The mySAP CRM Internet sales capabilities allow Philips CE customers to place orders using self-service functionality via a portal interface. Customers can track each stage of the order process online, from order confirmation to final delivery.

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